How to make $373.75 with $120 Budget Ad with a laser targeted group of Moms

[Case Study]: How to make $373.75 with $120 Budget Ad with a laser targeted group of Moms .
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This case study will be my last one before releasing the eBook.

The Amount $373.75 was only with 1 campaign in the beginning but she (a friend of mine) made more than that when she scaled it up with other groups (different audiences)...

Let's go :
1-Niche : Baby (Newborns & Toddlers)
2-item : Ultra-Lite Day & Night Play Yard (from Fisher-Price) Average Price $100-$140

We targeted new moms and moms with newborn babies and babies between 1-2 years old only

We selected many audiences but i will give you only one:
--Pregnancy and Newborn Magazine (highly engaged fans with 300K fans)

Location: US
Female : 26-35
Parents: (0-12months) and Toddlers (1-2)
Like: Pregnancy and Newborn Magazine

Headline:Get Your Baby Ultra-Lite Day & Night Play Yard
Image:
the image was the product in action with 2 others small images
Text Above Image:
Join Other Moms and Get Your Baby this Ultra-lite, Portable Play Yard.
Cozy, Inclined sleeper for newborns. Roomy and comfy for older babies.

Description:
Take some weight off your shoulders with this Portable Changing station diaper clutch with built-in wipes container.

Since it was only one item, she sent the traffic to landing page mixed with review page and product page style...

Below is the Ad and other data.....

Go and take Action.