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Sunday, May 8, 2016
কিভাবে আপনি নিজে আর্টিকেল লিখতে পারবেন
SHAHRIAR MOBARAK TIAN·SUNDAY, MAY 8, 2016
আমরা অনেকেই কন্টেন্ট নিয়ে অনেক সময় ঝামেলা তে পরি । আপ্নাদের অনেকেই হয়ত এই জায়গাতে শুরু করতে গিয়েও করতে পারছেন না জাস্ট কন্টেন্ট এর টাকা জোগাড় করতে না পেরে । তাই আজকে আমি আমার কিছু কথা শেয়ার করতে চাই যা হয়ত কিছু টা হলেও মানুষ কে সাহায্য করবে ।
শুরু তেই বলে নেই আমি বাংলা তে লিখতে পারি না । তাও Zaqir Hossan ভাই বলাতে আমি আমার সব কথা বাংলা তেই লিখার চেষ্টা করলাম । এর মাঝে যদি কিছু ভুল ত্রুটি হয়ে থাকে তাহলে তা ক্ষমা সুন্দর দৃষ্টি তে দেখার জন্য সবাই কে অনুরধ করলাম ।
সবার প্রথমে বলে নেই আমরা রিভিউ টাইপ কন্টেন্ট অনেক বেশী ব্যাবহার করে থাকি আমাদের ওয়েবসাইট এ । তো আমরা কিভাবে কোন প্রোডাক্ট এর রিভিউ লিখব যেখানে আমি নিজেই জানি না প্রোডাক্ট টা কেমন, যেখানে আমি নিজে কখনো প্রোডাক্ট টা ব্যাবহার করি নাই ।
এর উত্তর টা খুবি সহজ । তা হল আমাদের প্রোডাক্ট টা নিয়ে রিসার্চ করতে হবে । আমাদের প্রোডাক্ট টার সব কিছু জানতে হবে । প্রোডাক্ট টা কেমন, কি কাজে ব্যাবহার করা হয় । প্রোডাক্ট টা কারা কিনে , কেন কিনে । আমাদের সব কিছু জানতে হবে ।
এখন কথা হল এগুলা আমরা জানব কথা থেকে । আপ্নারা অ্যামাজন থেকেই এসব কিছু জানতে পারেন । অ্যামাজন এ গেলে আপনি দেখতে পারবেন অনেক কিছু ।
কিন্তু ঠিক কোন তথ্য গুলা আমরা নিব ?
কিভাবে লিখব ?
কিভাবে সব কিছু সাজাবো ?
১০০০ ওয়ার্ড তো অনেক বেশি । এত বেশি ওয়ার্ড কিভাবে লিখব ?
আরও অনেক প্রশ্ন হয়ত মাথা তে ঘুরপাক খাচ্ছে কিন্তু তার আগে চলেন আপনাদের ১ টা গল্প শুনাই ।
আমরা সবাই কম্পিউটার ব্যাবহার করি কিন্তু এটা কিভাবে কাজ করে ? কম্পিউটারকে হয়ত আপনি কোন একটা কাজ / সমস্যা দিলেন । এটা মুহূর্তে আপনাকে আপনার কাজের রেজাল্ট জানাই দিবে । কিন্তু এত বড় কাজ ও করে কিভাবে ?
কম্পিউটার আপনার দেওয়া কাজ টাকে অনেক ছোট ছোট অংশে ভাগ করে। ভাগ করে সেই ছোট ছোট অংশের সমাধান করে । তারপর সব গুলা ছোট সমাধান এক সাথে করে টোটাল সমাধান টা আপনার কাছে তুলে দেয় ।
কিন্তু এই ছোট গল্প টা আপনাদের কেন বললাম ? তারও কারন আছে ।
আপনাদের কাছে একবারে ১০০০ ওয়ার্ড হয়ত অনেক বেশি লাগছে । লাগারই কথা । ১০০০ ওয়ার্ড তো কম না ।
কিন্তু আপনি ১ টা জিনিস খেয়াল করে দেখেন এই ১০০০ ওয়ার্ড কেও কিন্তু আপনি ছোট ছোট ভাগে ভাগ করতে পারবেন ।
কিভাবে ?
Product Description - 100 Words
This product is designed for whom - 100 words
Important Feature 1 - 150 Words
Important Feature 2 - 150 Words
Important Feature 3 - 150 Words
Pros - 150 Words
Cons - 150 Words
Verdict - 50 Words
মুহূর্তেই আপনার ১০০০ ওয়ার্ড ৮ ভাগে ভাগ হয়ে গেল ।
এখন আপনি এই তথ্য গুলা কিভাবে পাবেন ? কিভাবে সাজাবেন ?
তার আগে চলেন আমরা ১ টা জিনিস করি । আজকে আপনি সারা দিন যা করলেন তা ৫ টা ভাগে ভাগ করে ফেলেন ।
সকাল, দুপুর, বিকাল, সন্ধ্যা, রাত ।
এখন যদি আমি আপনাকে বলি যে এই ৫ টা টাইম এ আপনি যা করসেন তা ইংরেজি তে লিখে ফেলেন । আপনি কি পারবেন না ?
অবশই পারবেন, কারন আজকের দিনটা আপনার চোখের সামনে ভাসবে আর আপনি লিখে ফেলতে পারবেন । কিন্তু রিভিউ লেখার টাইম এ আপনি কিভাবে লিখবেন ? তখন তো কিছু আপনার চোখের সামনে ভাসবে না ।
এই চোখের সামনে ভাসানোর কাজ টা করানোর জন্যই আপনাকে রিসার্চ করতে হবে ।
কিভাবে করবেন ?
আপনি আপনার প্রোডাক্ট টার অ্যামাজন পেজ এ গেলে ডেসক্রিপশন এ অনেক তথ্য পাবেন । সেখান থেকে আপনি Product Description টা লিখতে পারেন ।
অ্যামাজন এ রিভিউ যেগুলা থাকে তা সর্ট আউট করা যায় ।
positive review তে আপনি পাবেন এমন সব রিভিউ যাতে আপনি প্রোডাক্ট টার ভাল গুন গুলি বুঝতে পারবেন ।
critical review তে আপনি পাবেন এমন সব রিভিউ যাতে আপনি দেখবেন কিছু মানুষ ওই প্রোডাক্ট তা নিয়ে বিরক্ত । অনেক নেগেটিভ কথাও থাকবে সেখানে যা থেকে আপনি প্রোডাক্ট টার দুর্বল দিক গুলা বুঝতে পারবেন ।
দেখলেন আপনি মুহুরতেই অনেক গুলি তথ্য পেয়ে গেলেন । কিন্তু যদি আমি বলি যে কাজ মাত্র শুরু, রিসার্চ এখনও বাকি তাহলে ?
হ্যাঁ, আসলেও রিসার্চ বাকি আছে, আপনি আপনার প্রোডাক্ট নিয়ে আরও রিসার্চ করবেন । ইউটিউব এ অনেক ভিডিও পাবেন আপনার প্রোডাক্ট এর, ওগুলা দেখবেন । গুগলেও সার্চ করে দেখবেন আরও কিছু তথ্য আপনি সেখান থেকেও পাবেন ।
এইবার রিভিউ যদি আপনি লিখতে যান তাহলে কিছু জিনিস আপনার চোখের সামনে ভাসবে কারন আপনি এখন আগের চেয়ে প্রোডাক্ট টা সম্পর্কে একটু বেশি জানেন । কিন্তু তাও লেখার আগে আপনি আরও কিছু কাজ করবেন যা করলে আপনার লেখার মান অনেক বেড়ে যাবে ।
আপনি প্রোডাক্ট এর ভাল গুন অনেক পাবেন, সেটা নিয়ে আপনার তেমন কোন সমস্যা হবে না । কিন্তু যেই মোমেন্ট এ আপনি Cons এ যাবেন আপনি কি করবেন ?
মনে রাখবেন প্রতিটা সমস্যার সমাধান আছে । Cons নিয়ে রিসার্চ করার সময় আপনি দেখবেন সেই Cons এরও সমাধান আছে ।
কিছুটা কি বুঝতে সমস্যা হচ্ছে ?
আমি উদাহারন দিয়ে বুঝিয়ে দিচ্ছি ।
ধরেন আপনার প্রোডাক্ট হল কম্পিউটার মাউস ।
এখন Cons এর মাঝে আপনি ১টা জিনিস লিখলেন যে মাউস টার সবি ভাল কিন্তু বেশি খসখসে জাইগা তে কাজ করে না । আপনি আরও রিসার্চ করলেন আর দেখলেন যে ১ জন এভাবে সমাধান দিয়েছে যে খসখসে জায়গা তে মাউস এর সাথে এই মাউস প্যাড টা ইয়ুস করলে আর প্রব্লেম হয় না ।
তাহলে আপনার Cons এর সাথে সাথে আপনি ১ টা সমাধান ও পেয়ে গেলেন ।
আপনার ওয়েবসাইট এর যে মানুষ টা হয়ত খালি Cons টা দেখলে চলে যেত ও হয়ত সাথে সমাধান টা দেখলে মাউস টা কিনেও ফেলতে পারত ।
এভাবে আপনি আপনার ওয়েবসাইট এ আসা মানুষ টা কে ভেলু দিবেন । দিন শেষে ওই মানুষ টাই আপনাকে টাকা এনে দিবে ।
কন্টেন্ট লেখা সহজ কাজ না । যারা ভাল কন্টেন্ট লিখতে পারে তারা অনেক বেশি রিসার্চ করে বলেই ভাল লিখতে পারে । আপনি আপনার কন্টেন্ট লিখতে গিয়ে বার বার নিচে ওয়ার্ড পরিমাপ করবেন না ।
আপনি একটু কষ্ট করেন । একটু রিসার্চ করে জিনিস গুলা বের করে আনেন ।
কালকে আপনি সকাল, দুপুর, বিকাল, সন্ধ্যা, রাত এর এক্সারসাইস টা করেন ।
নিজে নিজে ইংরেজি লেখার প্র্যাকটিস করেন । ভাল একজন বন্ধুর সাথে ইংরেজি তে চ্যাট করেন । তাকে বলেন যাই ভুল হবে আপনাকে ধরিয়ে দিতে ।
নিজেই নিজের সাথে প্রতিজ্ঞা করেন । প্রতিদিন ২০০ ওয়ার্ড করে লিখবেন । আপনি আজকে এই প্রতিজ্ঞা টা করলে কি হবে আপনি কি জানেন ?
১৩ মে তে আপনার কাছে ১০০০ ওয়ার্ড এর ১ টা কন্টেন্ট থাকবে যা আপনি আপনার ওয়েবসাইট এ দিতে পারবেন । ঠিক এভাবে আপনি অনেক গুলি ছোট ছোট লেখা একসাথে করে ১ টা বড় লেখা পেয়ে গেলেন ।
কিছু টা কি কম্পিউটার গল্প টা বলার কারন বুঝতে পারলেন ?
এভাবে আপনি চেষ্টা করে প্রতিদিন ২০০ ওয়ার্ড করে করবেন ।
আস্তে আস্তে প্রতিদিন ৪০০ ।
আস্তে আস্তে প্রতিদিন ৬০০ ।
এভাবে নিজের লেখা টাকে স্কেল আপ করবেন ।
লেখা টা যদি আপনি এই পর্যন্ত পরে থাকেন তাহলে আপনি নিজেকে নিজে প্রশ্ন করে দেখেন তো, কেন আপনি লাস্ট ৭ মিনিট ধরে লেখা টা পরছেন ?
উত্তর ঃ আপনার কন্টেন্ট লেখা নিয়ে কিছু তথ্য দরকার ছিল, যেটা আপনি লেখা টা পরার আগে চিন্তা করেছেন যে এই লেখা টা তে পাবেন । যদি আপনার কিছু হলেও শেখা হয়ে থাকে তাহলে আমার এই কন্টেন্ট টা তে ভেলু আমি দিতে পেরেছি ।
এই একি চিন্তা করে আপনার মাউস রিভিউ টাও একজন মানুষ পড়া শুরু করবে যে , "এই রিভিউ টা পড়ে দেখি, মাউস নিয়ে কি লেখা আছে" ।
১ টা ভাল কন্টেন্টই পারবে ৬-৮ মিনিট পড়ার পড় ওই মানুষ টাকে খুশি মনে অ্যামাজন এ পাঠিয়ে দিতে, কারন কন্টেন্ট টা তাকে সব তথ্য দিয়েছে যা তার জানার দরকার ছিল ।
শুরু করে দিন, কারন আজ শুরু করলে দেখতে দেখতে ১৩ মে চলে আসবে ।
আর সাথে ১ টা ১০০০ ওয়ার্ড এর কন্টেন্ট ও ।
সবাইকে ধন্যবাদ লেখা টা কষ্ট করে পরার জন্য ।
Thursday, May 5, 2016
Massive actions from Russell Lobo , 1000 posts in just 1 month case study
The Case Study of 1000 Blog Posts
So some of you may remember that in early April, I deactivated my FB account for a week. The main reason was that I wasnt spending enough time on work and was instead doing "online research" which was wasting time on FB. I also felt that I needed a spiritual retreat from social media and delve into myself. Anyway, I planned a month but lasted just a week (see, im human;) )
During April, I started a new site which i hope will eventually become an Authority site and give me ROI over the next 3-5 years. Its a site I will be putting most of my energy into over the next year.
Since a lot of friends here have asked for more details about it, I thought I'll post a detailed post.
Note 1: Many of my strategies go against "experts" advice. I am doing it as past experience has shown that it works or because I want to experiment with it.
Note 2: I am NOT in the MMO business so I share this post and my experience ONLY to help and inspire. I am not trying to sell anything or position myself as an "expert" for monetary gains. I may be doing it coz i'm a narcissist and love attention but thats content for another post wink emoticon
Note 3: A big thanks to the friends I made on this group who have supported me on this project. Siimyalator who suggested the "brandable" domain name, Minuca who has been motivating me throughout the exhausting month of April, Clare for caring when I disappeared, Armand for advice on image promotion on Pinterest which I plan to do in June andJitendra & Mohammed for all their sage advice and tips on how to monetize this project better.
My rationale behind a 1000 post site:
1. On one of my other sites I saw that with 250 posts and no backlinks I have a PA and DA of 25+ and I am ranking well for 40,000+ search keywords. So size does matter (Thats what she said wink emoticon ).
2. When a visitor comes to your site and sees a huge, good looking site, the chances of email optin is higher. (though I agree 100% that quality matters too)
3. 1,000 interlinks which give you HUGE potential to point juice to posts you want.
4. Its easier to get backlinks to a big site than a small site (though I agree 100% that quality matters too)
5. If you have worked on sites will agree that, if you have say 10 posts a few will rank and few wont with all other factors being the same. No reason there. it just happens. So i prefer to have 1000 posts so even if 10% rank, its still better than having 100 posts with 10% ranking (This is my opinion and may go against current expert opinion)
1. On one of my other sites I saw that with 250 posts and no backlinks I have a PA and DA of 25+ and I am ranking well for 40,000+ search keywords. So size does matter (Thats what she said wink emoticon ).
2. When a visitor comes to your site and sees a huge, good looking site, the chances of email optin is higher. (though I agree 100% that quality matters too)
3. 1,000 interlinks which give you HUGE potential to point juice to posts you want.
4. Its easier to get backlinks to a big site than a small site (though I agree 100% that quality matters too)
5. If you have worked on sites will agree that, if you have say 10 posts a few will rank and few wont with all other factors being the same. No reason there. it just happens. So i prefer to have 1000 posts so even if 10% rank, its still better than having 100 posts with 10% ranking (This is my opinion and may go against current expert opinion)
Details:
Domain Age: New and brandable (Finally off EMDs and PMDs)
Total Posts: 1,000 (Image attached.)
Target 1: Ranking on Page 1 of Google.
Target 2: Ranking on Page 1 of Google for long tail keywords.
Total Keywords: 1,000 keywords of buyer interest.
Exact monthly searches: ~11,630,000 searches
Est LT searches (3 times): ~ 33,000,000 searches
Monetization Strategy: Email Funnel, Own digital product, Adsense, Amazon, Native Ads.
Pages Indexed: 572 pages. (Image attached. Im not doing anything to index other than sitemap submission)
Keywords ranking in Top 50 with over 1000 searches: 2 keywords (Image attached. Source: Semrush)
Strategy for writing:
When I explained the strategy to Hina Iqbal Azille she paraphrased it back to me perfectly so I will share it: " So you suggest I do batch research for similar terms.
Then id have a keyword list of 20+ related keywords centered around xx
Then research it... Under each keywords list research points...ie an outline per keyword/post
Then fill it out with words
Go back and optimise using yoast...keyword in yoast should be the one I get from Google keyword tool
Ensure keywords are scattered through out content
Interlink with other xx articles I have written
N publish (after inserting pics n optimising the alt tags on those too]
Done?"
Then id have a keyword list of 20+ related keywords centered around xx
Then research it... Under each keywords list research points...ie an outline per keyword/post
Then fill it out with words
Go back and optimise using yoast...keyword in yoast should be the one I get from Google keyword tool
Ensure keywords are scattered through out content
Interlink with other xx articles I have written
N publish (after inserting pics n optimising the alt tags on those too]
Done?"
Nothing new in my strategy honestly. You all know it. There are no magic bullets.
How I could make so many posts in such a short time?
1. I worked hard. Literally non stop. I'm used to it. Its practice.
2. I wrote short posts, my strategy is a bit different but this part I dont want to divulge. Suffice to say, its long enough for being original and indexed by Google but short enough to scale. As to exact length. I wont divulge now. But once my posts start ranking i will keep adding content. this makes the post stronger and fresher and allows me to focus only on posts which are succeeding. If anyone has farming experience, they will know what I am talking about. First throw 5x seeds, then weed out the weak ones and grass and keep the strong.
2. I wrote short posts, my strategy is a bit different but this part I dont want to divulge. Suffice to say, its long enough for being original and indexed by Google but short enough to scale. As to exact length. I wont divulge now. But once my posts start ranking i will keep adding content. this makes the post stronger and fresher and allows me to focus only on posts which are succeeding. If anyone has farming experience, they will know what I am talking about. First throw 5x seeds, then weed out the weak ones and grass and keep the strong.
3. I did it in batches of 100. So 100 ideas decided, 100 images sourced, 100 posts created, 100 on-page optimization done, 100 interlinking done. This saved time.
4. Time saved as I did No keyword research: I am targeting authority. All keywords over 1,000 searches. so I know there is going to be competition. A LOT of competition. I just have to beat them. Not all the competition, even if just 10% im still in gravy. The only keyword research I did was put 5 seed keywords in Google Planner and then picked up the 4,000 keywords and checked which fit my parameters.
5. Write down your daily target. Set an impossible target and do it the first thing in the morning. As Stuart says, eat the frog. Stick to your schedule.
Expected ROI:
1. I worked for ~ 300 hours this month.
2. I dont expect ranking within the next 2-3 months so no ROI expected till then.
1. I worked for ~ 300 hours this month.
2. I dont expect ranking within the next 2-3 months so no ROI expected till then.
Potential ROI Calculation:
Say in two years, I rank for 10% of the exact match and 20% of the long tail keywords, i have potential 8,141,000 impressions. At ~30% CTR, i should have ~2,442,000 visits. At an RPM of $40 (Adsense+Native Ads+Amazon+Own product), I should earn ~$97,000 per month.
Note: The above are just estimates. its subject to many factors.
Say in two years, I rank for 10% of the exact match and 20% of the long tail keywords, i have potential 8,141,000 impressions. At ~30% CTR, i should have ~2,442,000 visits. At an RPM of $40 (Adsense+Native Ads+Amazon+Own product), I should earn ~$97,000 per month.
Note: The above are just estimates. its subject to many factors.
Plan for June:
1. Genuine Social signals from Facebook, Twitter, G+, Pinterest,
2. Visibility to influencers in the niche: Blog commenting, twitter/fb shares and commenting, FB group commenting, etc
3. Backlinks: Web 2.0, Blog commenting
4. Beef up content on posts which start ranking and increase internal links to them
5. Track ranking. I think i will need a paid tool for this as there are 1,000 keywords. any suggestions?
6. Set up email capture and email funnel.
1. Genuine Social signals from Facebook, Twitter, G+, Pinterest,
2. Visibility to influencers in the niche: Blog commenting, twitter/fb shares and commenting, FB group commenting, etc
3. Backlinks: Web 2.0, Blog commenting
4. Beef up content on posts which start ranking and increase internal links to them
5. Track ranking. I think i will need a paid tool for this as there are 1,000 keywords. any suggestions?
6. Set up email capture and email funnel.
Time to devote: 4 hours per day for 20 days
Will update on 1st June about progress
smile emoticon
Tuesday, April 26, 2016
How to do research for a Travel Hobby Niche before starting your FB Ads
Mohammed EL Khiyati
In this short post, i will outline the steps that i usually take when i want to start a FB Ad campaign not only for the Travel niche but sometimes for Amazon products niches.
I chose this niche : surfing randomly and it took me about 90mins to come up with my research from Google while i was in Starbucks Today.
Here are the steps :
1-Destinations of that Hobby
2-My Targeting Audience(s)
3-Ad Copy/Imagery
4-Winner Ad
5-Scaling up the Campaign
1-Destinations of that Hobby
2-My Targeting Audience(s)
3-Ad Copy/Imagery
4-Winner Ad
5-Scaling up the Campaign
before i start, i just want to mention that the purpose of my first Ad(s) is to find my winner Ad using a small audience from my research. i can use any budget from $5-$40.....
When i find my winner Ad, i can easily duplicate that Ad with similar audiences using :
1- Magazines/Celebrities (Athletes)
2-similar locations
3-LookaLike audiences
1- Magazines/Celebrities (Athletes)
2-similar locations
3-LookaLike audiences
Step1:
++++++
For the Surfing niche, After doing some research, i found this authority site :surfertoday.com . It has almost everything that we need about our niche (Locations, equipment, guides.....)
++++++
For the Surfing niche, After doing some research, i found this authority site :surfertoday.com . It has almost everything that we need about our niche (Locations, equipment, guides.....)
I found it via a search query in Google : "best surf spots in ...."
It has many destinations for surfing around the world and since my first campaign is only for testing, i don't want to burn my Money and my energy with a huge audience size without testing...
After some thinking, i decided to focus only about the west coast (California) as a starting point but i will decide later when i see my audience size in Step 3.
if the audience size is small, i can focus on all the US or only specific regions.
if the audience size is small, i can focus on all the US or only specific regions.
Again, i am not talking here about my Audience locations (where they live) and i am talking about where they will go to book their hotels to enjoy their hobbies.
For the California surf spots, i found those locations :
1-Santa cruz, CA
2-Malibu california
3-huntington beach ca
4-newport beach ca
5-Ventura ca
6-San Diego ca
1-Santa cruz, CA
2-Malibu california
3-huntington beach ca
4-newport beach ca
5-Ventura ca
6-San Diego ca
I chose only 6 locations to put them nicely in my landing page boxes. But you can add many destinations if you want.
Now, when i am done with the step 1, i will go and spy on my Audiences.
What they like, what they read, what they talk, what problems are they facing when they are surfing and how old are they ?......
What they like, what they read, what they talk, what problems are they facing when they are surfing and how old are they ?......
2-My Targeting Audience(s)
======================
For this step, i like to use Google to find 1-2 authority sites to find their problems and what they talk about.
For the Ages and the interests, i like to use Facebook Insight Tool to see the ages and what fan pages they like.
======================
For this step, i like to use Google to find 1-2 authority sites to find their problems and what they talk about.
For the Ages and the interests, i like to use Facebook Insight Tool to see the ages and what fan pages they like.
After doing some research again , i found that below are the common problems that they face when choosing the right spot:
1-warm/cold water
2-waves (lighter, mellow)
3-Budget hotels....
4-many more but i will build my Ad copy based on the 3 points above.
1-warm/cold water
2-waves (lighter, mellow)
3-Budget hotels....
4-many more but i will build my Ad copy based on the 3 points above.
To Begin my Test, i will always choose Magazines to see the effectiveness of my Ad copy and imagery since i already have a targeted audience who loves their hobby and pays a subscription fee for it (not all but a portion of them).
After some digging, i found this mag: Surfermag.com .
You can find anything about your niche there. Problems/Solutions/Gears/Destinations/Tips.........to make you look like a pro in front of their eyes.
You can find anything about your niche there. Problems/Solutions/Gears/Destinations/Tips.........to make you look like a pro in front of their eyes.
using the FB spying tool:
1-I decided to target men only as a starting point (Again i am only testing my ads here, i can target later women who are pro-athletes)..
2-Ages : 25-34 35-44
1-I decided to target men only as a starting point (Again i am only testing my ads here, i can target later women who are pro-athletes)..
2-Ages : 25-34 35-44
3-To scale my campaign up with different audiences after finding the winner Ad, i can target those targets :
1-CARVE Surfing Magazine ,Surfing World Magazine, Wavelength Magazine
2-Athles: Kelly Slater , Rob Machado, John John Florence, Jordy Smith, Taj burrow
2-Athles: Kelly Slater , Rob Machado, John John Florence, Jordy Smith, Taj burrow
3-Ad Copy/Imagery
--------------------------
For the Ad Copy, i use formulas to make it easy for me to write Ads fast. problem/solution/benefits
--------------------------
For the Ad Copy, i use formulas to make it easy for me to write Ads fast. problem/solution/benefits
I use the same formula that our friend Jitendra Jain mentioned last time in one of his great posts but mixed with some tweaks to fit my niche and market.
I use sometimes Google to see what other big companies like expedia/Booking.com in this case (since we are talking about travel niche) are using in their Ad copy in Adwords.
In this example, i will use something like :
Headline: Get Your Dream Surf Spots Vacation for Cheap.
Text Above Image : Love Surfing ? Start planning your trip today! Discover those Great Destinations for Surfing that Give
Surfers of all levels a good Ride.
Surfers of all levels a good Ride.
Text below Image: Enjoy Mellow Waves and Warm Water. Don't spend hours looking for the best hotel deal near Your Surf
spot…
spot…
Call to Action : Book Now
You can use 1-2 to test your ad copy....
Imagery:
+++++++
In this niche, the images are everything. You need to search and find images that have high pins/likes/comments...
you can use pinterest or visit the fan pages of the authority sites and see what they postt and what kind of images they use.
+++++++
In this niche, the images are everything. You need to search and find images that have high pins/likes/comments...
you can use pinterest or visit the fan pages of the authority sites and see what they postt and what kind of images they use.
4-Winner Ad
-----------------
-----------------
When creating my Ad, i always target 1 interest unless my audience size is small then i add 2-3 interests similar to my starting point audience.
For the Adset, i can choose 1-3 groups based on the age
For the Ads, i can choose 1-3 images.
For the Adset, i can choose 1-3 groups based on the age
For the Ads, i can choose 1-3 images.
I like to start with CPM for a small audience below 50K to have a fast results if my Ad is OK or no. If i have a big budget, i can test CPM/CPC both of them.
5-Scaling up the Campaign :
-----------------------------------
-----------------------------------
When i have a winner Ad (in terms of clicks and CTR and leads), i can choose the same images and the Ad copy and duplicate the process with the other audiences in the step 2 (Magazines, Athletes, other group ages.......)
With my FB Ad, i can create an audience of similar people who landed on my landing page using an option called : LookaLike Audience.
There, you have it.
Again, the first Ad is always for testing. you can hit the home run from the first try but it is always about Testing .
Wednesday, April 6, 2016
Water Rafting Niche:how to turn $135 to $412 in 5days with a small targeted Audience
Mohammed EL Khiyati
In This post, i will try to explain the travel niche affiliate model and how to use it with FB Ads without use the classic methods of travel targeting:
In this example, we used a Hobby + Destinations Method.
Why : to target only the fans of that Hobby and offer them Travel deals to enjoy their hobby far away from their routines....
With the Travel niche package that i am offering, the user does not need to book in order to get credit but he has to do the steps below :
1- Search for a destination
2- Click on an hotel in that destination
3- the system will display the lists of providers that have that hotel (sometimes there are up to 10 and sometimes only 1....)
4-if he clicks on any one of those links, you will get a credit up to $1-$2....it depends of your traffic...
1- Search for a destination
2- Click on an hotel in that destination
3- the system will display the lists of providers that have that hotel (sometimes there are up to 10 and sometimes only 1....)
4-if he clicks on any one of those links, you will get a credit up to $1-$2....it depends of your traffic...
But with Fb Ads, after doing your homework of course, you can send them to that destination based on their hobbies so they can go to the step 2 or 3 directly using your landing page....so it can be easy for you to reach Step 3-4...
With this case study, we chose a niche for those who like White water rafting and they want to enjoy a break in Colorado river with Family.....
The Campaign had 3 adsset and 3 images for each Adsets
1-Ad set 1: Water rafting for Family with kids
2-Ad set 2: Water rafting for couples
3-Ad set 3: water rafting for Pro
2-Ad set 2: Water rafting for couples
3-Ad set 3: water rafting for Pro
I will not show you all the images but only the 1 Ad set.
We ran the campaign for 5 days and we targeted people who like :
- Water rafting , kayak, River rafting magazines.....
- Water rafting , kayak, River rafting magazines.....
for the Ad copy, we played with the Budget factor to save Money and Enjoy the nature at the same time.....
The result was : $412.50 for a $135 Ad budget.......
Now, i want you to open your mind and target not only USA but you can target as well people from your country with a specific hobbies and locations...
I will put a list of hobbies that matches with the travel niche but i will not put all of them here in public of course.
Balloon Ride (Yes Balloon Ride to see the nature from the top...)
Boating
Campground
Campsite
Eco Adventure
Fishing Charter
Four Wheeling
Hiking Trail
Horseback Riding (big niche in the mountains...)
Boating
Campground
Campsite
Eco Adventure
Fishing Charter
Four Wheeling
Hiking Trail
Horseback Riding (big niche in the mountains...)
.........Many More Ideas...
Good Luck...
P.S : I don't want to risk my Fb account, so i will not reply back to everybody via pms please.....last time, FB team thought that i am sending pms to the people and it was the other way around...
Thursday, March 24, 2016
[Easter Day Case Study]:
First of all, i want to say : Happy Easter Day for our fellow people who celebrate it.
This case study is totally different from my previous examples to show you that you can make Money online if you put the right offer/Product in front of the right audience with some creativity .
Today , our niche is about Scuba Diving and the target is :
Families with Kids who like scuba diving. We wanted to help them find the cheapest prices for their hotels near their Diving spots.
Families with Kids who like scuba diving. We wanted to help them find the cheapest prices for their hotels near their Diving spots.
We created 3 Adsets with 2 ads in each one targeting 3 magazines related to the scuba diving niche but not for Pro divers...
I will not go in details but below is the Ads and the Ad Copy.
With $180 Ad Budget, he got almost $800 commission with over 1000 people tagged with his FB pixel.
With $180 Ad Budget, he got almost $800 commission with over 1000 people tagged with his FB pixel.
Audience Details:
Location: United States
Age: 30 - 55
People Who Match:
Parents: (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens
And Must Also Match:
Interests: Scuba Diving Magazine
Location: United States
Age: 30 - 55
People Who Match:
Parents: (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens
And Must Also Match:
Interests: Scuba Diving Magazine
Potential Reach: 22,000 people (only from 1 Adset)
With those travel sites, you can target many laser audiences:
-Orlando Family Vacations
-Beach Kids Vacations
-Romance Vacations
-Weekend Escape Break
-Europe Cities Break
-Skies Vacations
-Alaska Escape........
-Beach Kids Vacations
-Romance Vacations
-Weekend Escape Break
-Europe Cities Break
-Skies Vacations
-Alaska Escape........
For this Special Holidays, i am offering only this deal to our group for only $60 (Regular price $200) : Website + LP + Travel eBook.
You need a domain name related to Travel niche...
You need a domain name related to Travel niche...
Take Action & Happy Easter Day...
P.S: You get paid per lead up to $1. the user does not have to book his stay in order to get paid....It is a comparison prices site..
Petzi : Pets Monitor for Cats/Dogs
Pets Monitor for Cats/Dogs using Camera & Apps from your smartphone.....
How to Turn $67 to $276 using FB Ads from a highly targeted audience within 5 days Test period.
-------------------------- -----------------------
First of All, This case study was last November 2015 and i got inspired from a TV show from a similar product .
the market was there for sure and this product is solving a big problem for people who own cats/dogs and they are away for work or a short trip....
After during a little research, i tried a campaign with 4 Adsets:
2 for cats and 2 for Dogs and i targeted 4 magazines (not every pets magazines...)
Cat Fancy Magazine/Modern Cat Magazine
Modern Dog Magazine/Your Dog Magazine
I sent them to a landing page related to pets website and just for that item so they can go to Amazon after that....
Below is the details about the Ad copy and the audiences:
Ad for Dogs:
=========
Headline : Get Petzi and Never Leave Your Pet Alone!
Text above image :Leaving Your Pet alone at Home? Join Others and With a simple Tap, You can See, Speak, Snap or Treat your Pet When you are
away from Home.
Text under headline:Even When You're Not Home. Petzi lets you watch, speak to, play with, and record your Pet when you're away. You can even dispense...
Audiences:
Women : 25-34 35-44 45-54
Likes : Cat Fancy Magazine
Modern Cat Magazine
Modern Dog Magazine
Your Dog Magazine
In the eBook, i will show you how to find those niches before they got saturated .
Below this post : it is a link of my Early Bird Launch page to get you notified when the eBook is ready!!!!!
Take Action and Happy Hunting
let's go back now to our campaign :
As i said before, the narrowing option was not there (if It was, i would target them differently . see below)
Audience 2015:
--------------------
3- AdSets : 18-25 25-35 35-45
-Location: Florida and other sunny states to narrow my audience
-they like Plus Model Magazine + other fashion magazines
if i am running this campaign now with the new targeting option :
I will do it like this :
Age: 25-35 35-45
Moms
Like Fashion AND Plus Model Magazine.....
I sent them to a category page full of different cover-ups to choose from...
Ad copy : Get Your Fashionable Cover ups under $50!
Text Above the imageLooking for Plus Size Fashion Cover up Inspiration This Summer ? Click Below to Find Your Fashionable cover up that will add polish and style to your overall swimsuit ensemble and look.
Text under the headline:We offer a full selection of zip up
How to Turn $67 to $276 using FB Ads from a highly targeted audience within 5 days Test period.
--------------------------
First of All, This case study was last November 2015 and i got inspired from a TV show from a similar product .
the market was there for sure and this product is solving a big problem for people who own cats/dogs and they are away for work or a short trip....
After during a little research, i tried a campaign with 4 Adsets:
2 for cats and 2 for Dogs and i targeted 4 magazines (not every pets magazines...)
Cat Fancy Magazine/Modern Cat Magazine
Modern Dog Magazine/Your Dog Magazine
I sent them to a landing page related to pets website and just for that item so they can go to Amazon after that....
Below is the details about the Ad copy and the audiences:
Ad for Dogs:
=========
Headline : Get Petzi and Never Leave Your Pet Alone!
Text above image :Leaving Your Pet alone at Home? Join Others and With a simple Tap, You can See, Speak, Snap or Treat your Pet When you are
away from Home.
Text under headline:Even When You're Not Home. Petzi lets you watch, speak to, play with, and record your Pet when you're away. You can even dispense...
Audiences:
Women : 25-34 35-44 45-54
Likes : Cat Fancy Magazine
Modern Cat Magazine
Modern Dog Magazine
Your Dog Magazine
In the eBook, i will show you how to find those niches before they got saturated .
Below this post : it is a link of my Early Bird Launch page to get you notified when the eBook is ready!!!!!
Take Action and Happy Hunting
let's go back now to our campaign :
As i said before, the narrowing option was not there (if It was, i would target them differently . see below)
Audience 2015:
--------------------
3- AdSets : 18-25 25-35 35-45
-Location: Florida and other sunny states to narrow my audience
-they like Plus Model Magazine + other fashion magazines
if i am running this campaign now with the new targeting option :
I will do it like this :
Age: 25-35 35-45
Moms
Like Fashion AND Plus Model Magazine.....
I sent them to a category page full of different cover-ups to choose from...
Ad copy : Get Your Fashionable Cover ups under $50!
Text Above the imageLooking for Plus Size Fashion Cover up Inspiration This Summer ? Click Below to Find Your Fashionable cover up that will add polish and style to your overall swimsuit ensemble and look.
Text under the headline:We offer a full selection of zip up
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