[Case Study] For Polar EXpress and Thomas & Friends Trains

n this case study, i will show you how to target people who love some hobbies and how to cash on that...

A client of mine has a niche website targeting trains models, flight models, cars models and some mini-figures and other things related to that...

he created many campaigns and one of them was about Polar EXpress Trains before 20 days from the Christmas...

I will not go in details but here is what he targeted for 1 ADs set:

Audience 1 :
Gender : Female
Age: 25-45 (we combined 25-34 & 35-45 because the audience size was low)
Interests : Polar Express fans, Thomas & friends fans and Bachmann fans

Ad copy : it was a mix of a question + gain + urgency..

For $40 for this Campaign, he got 15 sales for a gross of $1875 and $121 commission....

For the other campaigns, he targeted other brands with less and much success .....

Tip of the day : if you have a niche site with a lot products, Don't target the niche but target those products and their brands.... whether with SEO or PPc Ads...

See You Tuesday for my eBook launch...